Analysis on the Effect of Location, Brand Image, And Word of Mouth on The Customers’ Decision Process in Choosing Hajj Saving in Sharia-Compliant Banking

DOI

10.2991/iconies-18.2019.77How to use a DOI?

Keywords

Location, Brand Image, Word of Mouth, Decision Process, Hajj Saving, Sharia-Compliant Banking

Abstract

This research aimed to find out, to analyze, and to explain the effect of location, brand image and word of mouth on the customers' decision in choosing hajj saving product in sharia-compliant banking in South Jakarta area, either simultaneously or partially. The result of the research was expected to contribute to sharia-compliant banking in South Jakarta area. The data employed in this study was the primary one, collected using a direct questionnaire with the purposive sampling method. The method of analyzing data used was multiple linear regression. The result of the research showed that location, brand image, and word of mouth affected both partially and simultaneously the customers' decision process in choosing hajj saving product in sharia-compliant banking in South Jakarta area.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Siti Sholihah Putri
AU  - Ade Sofyan Mulazid
AU  - Sofyan Rizal
PY  - 2019/10
DA  - 2019/10
TI  - Analysis on the Effect of Location, Brand Image, And Word of Mouth on The Customers’ Decision Process in Choosing Hajj Saving in Sharia-Compliant Banking
BT  - Proceedings of the 2018 International Conference on Islamic Economics and Business (ICONIES 2018)
PB  - Atlantis Press
SP  - 400
EP  - 405
SN  - 2352-5428
UR  - https://doi.org/10.2991/iconies-18.2019.77
DO  - 10.2991/iconies-18.2019.77
ID  - Putri2019/10
ER  -