The Role of Consumer Satisfaction in Mediating the Effect of Consumer Preference on Consumer Trust in Purchasing Cluster Housing in Jember

DOI

10.2991/iconeg-16.2017.6How to use a DOI?

Keywords

preference; satisfaction; trust

Abstract

This paper is part of an ongoing dissertation that aims to analyze the mediating effect of consumer satisfaction in the relationship between consumer preference and consumer trust. The finding is a concept and is offering the model of the effect of consumer preference on consumer trust that has not been discovered by previous studies. The object of the study is the consumer purchasing the cluster housing. Data were collected using a proportional random sampling. Primary data were obtained through questionnaire and analyzed using GSCA, Generalized Structured Component Analysis. The results indicate that consumer preference has no significant effect on consumer trust to the housing developer. However, consumer satisfaction have an important role in mediating the effect of consumer preference on consumer trust towards the developer of cluster housing.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - R. Alamsyah Sutantio
AU  - Siti Komariyah
PY  - 2016/12
DA  - 2016/12
TI  - The Role of Consumer Satisfaction in Mediating the Effect of Consumer Preference on Consumer Trust in Purchasing Cluster Housing in Jember
BT  - Proceedings of the International Conference on Ethics in Governance (ICONEG 2016)
PB  - Atlantis Press
SP  - 23
EP  - 27
SN  - 2352-5398
UR  - https://doi.org/10.2991/iconeg-16.2017.6
DO  - 10.2991/iconeg-16.2017.6
ID  - AlamsyahSutantio2016/12
ER  -