Design of Integrated Agro-Tourism Business Ecosystem (Case Study in Batu)

DOI

10.2991/aebmr.k.210522.019How to use a DOI?

Keywords

Agro-tourism, Business Ecosystem, PESTLE Analysis, Stakeholder Mappin

Abstract

The tourism industry and the agricultural industry are the main economic pillars of Batu City. The concept of Agro-tourism was promoted to collaborate these two potential industries. Thus, this study proposes a business ecosystem design for integrated agro-tourism. However, agro-tourism will also contribute to the amount of waste that affects environmental conditions in Batu City. The circular economy concept can solve the waste generated by integrating agro-tourism in Batu. To design a business ecosystem, researchers first analyze the potential for the application of integrated agro-tourism. Then the researcher conducted a Stakeholder Mapping analysis to determine which stakeholders were involved in the integrated agro-tourism business ecosystem. Analysis of external conditions is also carried out using the PESTLE framework, which consists of Political, Economic, Social, Technological, Legal, and Environmental. After that, the business ecosystem design was carried out, which resulted in the core business, extended enterprise, and business ecosystem.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Arman Hakim Nasution
AU  - Dewie Saktia Ardiantono
AU  - Ninditya Nareswari
AU  - Ribka Anintha Miyagi
AU  - Aang Kunaifi
PY  - 2021
DA  - 2021/05/25
TI  - Design of Integrated Agro-Tourism Business Ecosystem (Case Study in Batu)
BT  - Proceedings of the International Conference on Business and Engineering Management (ICONBEM 2021)
PB  - Atlantis Press
SP  - 143
EP  - 146
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210522.019
DO  - 10.2991/aebmr.k.210522.019
ID  - Nasution2021
ER  -