Program Development for Fashion E-Commerce Accelerator Using Co-Creation Double Diamond

DOI

10.2991/aebmr.k.210522.008How to use a DOI?

Keywords

co-creation, double diamond model, fashion entrepreneur, Accelerator, fashion startup

Abstract

Clothing or fashion is one of the basic needs of humans. The market size is very large, with diverse segmentations and very tight competition between companies and their producers. Nowadays, with the development of information technology, access to the internet that is increasingly evenly distributed, and the development of technological devices that are accessible to all levels of society, a new habit of shopping online has also developed. People’s behaviour is starting to change by adopting easier online shopping habits. This has led to an increase in fashion entrepreneurs selling online. The advantages of selling online are the low fixed costs that must be incurred because there is no need to open a physical shop and the ease of analytic measurements as a value matrix for evaluating strategy. Unfortunately, the proliferation of online sales is dominated by imported products, especially from China, which is indeed cheaper than domestic products. However, many domestic products are available in the market that is quite good and can compete with imported products. In the effort to encourage fashion entrepreneurs to compete with imported products, a mentoring program and access to the necessary facilities are needed to develop the products of fashion entrepreneurs. The Accelerator is a program that provides assistance, workshops, facilities, and access needed by fashion entrepreneurs to develop their business. By using the co-creation method with a double diamond model, this research examines the materials and facilities needed by fashion entrepreneurs. The co-creation result is a prototype that can then be iterated again to continue to help fashion entrepreneurs in the future containing three things: (1) Topic materials fashion startups need to learn to expand their business, (2) Facilities fashion startups need to access to grow faster, (3) the appropriate business model to help the sustainability of the Accelerator.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Muhammad Hadi Pradana
AU  - Wawan Dhewanto
PY  - 2021
DA  - 2021/05/25
TI  - Program Development for Fashion E-Commerce Accelerator Using Co-Creation Double Diamond
BT  - Proceedings of the International Conference on Business and Engineering Management (ICONBEM 2021)
PB  - Atlantis Press
SP  - 51
EP  - 54
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210522.008
DO  - 10.2991/aebmr.k.210522.008
ID  - Pradana2021
ER  -