Color Branding of Lampung Province: Traditional Fabric Palettes and Local Wisdom Philosophy

DOI

10.2991/978-2-38476-238-5_3How to use a DOI?

Keywords

Lampung; Color; Branding; Traditional Fabrics; Local Wisdom

Abstract

Lampung Province is notorious for its low-quality infrastructures, such as damaged roads, limited electricity, bad drainage, and high crime-rate. Meanwhile, this province contributes a large amount of Indonesian economic growth (9,12%) from its many cultural potentials and natural resources, for example palm oil, rubber, pepper, banana, cacao, sugar cane, beach tourism, traditional fabrics, and local culinary. This research aims to design a city branding of Lampung Province through the concept of a color palette sourced from digitally mapping the color of traditional Lampung fabrics. In addition to the concept of color palette, branding design is also combined with the philosophy of local wisdom or natural and cultural potential spread across regencies and cities in Lampung Province. The color palette map used as a reference comprises RGB and HEX data representing the colors found in the traditional fabrics of the Pepadun and Saibatin tribes of Lampung. This branding strategy is designed to tap into Lampung’s potential and create a favorable image for the region. As a result, the expected long-term advantages encompass increasing the confidence of Lampung’s residents, generating more appeal for tourists and investors, and ultimately nurturing economic development.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Sunarsih Sunarsih
AU  - Maria Veronika Br Halawa
AU  - Susi Susyanti
AU  - Doni Alfaruqy
AU  - Muhammad Hajid An Nur
PY  - 2024
DA  - 2024/04/29
TI  - Color Branding of Lampung Province: Traditional Fabric Palettes and Local Wisdom Philosophy
BT  - Proceedings of the 3rd International Conference of Art, Craft, Culture and Design (ICON-ARCCADE 2023)
PB  - Atlantis Press
SP  - 20
EP  - 29
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-238-5_3
DO  - 10.2991/978-2-38476-238-5_3
ID  - Sunarsih2024
ER  -