Integrating Multimedia in Journalism: Analysis of Transmedia Practices at El Comercio and La República

DOI

10.2991/978-94-6463-596-6_51How to use a DOI?

Keywords

Transmedia journalism; New technologies; Social Networks

Abstract

This study examines the impact of transmedia journalism on two major Peruvian newspapers, El Comercio and La República, through qualitative research that included interviews with 20 followers aged 20 to 25. The findings reveal how both newspapers have effectively integrated multimedia formats such as videos, infographics, and podcasts, enhancing the news consumption experience. The use of social media platforms has been strategic, with El Comercio excelling in sharing concise and visually appealing news, while La República stands out in detailed digital reports with interactive graphics and video interviews. The credibility and quality of information were generally perceived as high, attributed to the newspapers’ historical prestige and verified sources. However, the perception of credibility varied by platform, with print editions seen as more reliable than digital versions. The study highlights the importance of consistency in visual and narrative identity across platforms, strengthening reader trust and brand loyalty. It also emphasizes the need for continuous journalist training in digital tools and more robust fact-checking processes to maintain information quality and credibility. Future research should expand to include a wider range of media and audiences, and a deeper analysis of the internal verification processes of the studied newspapers.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Maria Araceli Vallejos-Soto
AU  - Paola Palomino-Flores
PY  - 2024
DA  - 2024/12/17
TI  - Integrating Multimedia in Journalism: Analysis of Transmedia Practices at El Comercio and La República
BT  - Proceedings of the International Conference on Communication and Applied Technologies 2024 (ICOMTA 2024)
PB  - Atlantis Press
SP  - 586
EP  - 596
SN  - 2667-128X
UR  - https://doi.org/10.2991/978-94-6463-596-6_51
DO  - 10.2991/978-94-6463-596-6_51
ID  - Vallejos-Soto2024
ER  -