Marketing Preferences of Farmers in Banyuwangi Coffee Market

DOI

10.2991/aebmr.k.211117.019How to use a DOI?

Keywords

Coffee; Transaction; Marketing

Abstract

The plantation sector is a sector that plays a role in the country’s foreign exchange earnings. One of the foreign exchange-producing plantation commodities is coffee. Around 61 percent of the total production is exported while the rest is consumed domestically and stored as carry stocks by traders and exporters, as a reserve in case of crop failure. To regulate something as big as the coffee trade, it is very important to have an institution that regulates the local market. The main objective of this study is to analyze the factors behind personalized transactions taking into account the case of the coffee market in Banyuwangi Regency. For this reason, the attributes of traders who are preferred by coffee selling farmers are identified. There are 5 independent variables studied, namely location, price, social relations, buyer trust, and dependence, and 1 dependent variable, namely coffee trade transactions. It can be concluded that of the five independent variables, only the dependent variable has no effect on coffee trade transactions. Simultaneously, these five variables have an effect on coffee trade transactions. With an adjudted R square of 0.273 or 27.3%, so from this research there is still much that can be developed again.

Copyright

© 2021 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Yusmia Widiastuti
PY  - 2021
DA  - 2021/11/30
TI  - Marketing Preferences of Farmers in Banyuwangi Coffee Market
BT  - Proceedings of the  International Conference on Management, Business, and Technology (ICOMBEST 2021)
PB  - Atlantis Press
SP  - 133
EP  - 139
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.211117.019
DO  - 10.2991/aebmr.k.211117.019
ID  - Widiastuti2021
ER  -