Proceedings of the International Conference on Media and Communication Studies (ICOMACS 2018)

Perception of Message on the Display “Foto Acrylic Ini Dapatkan Diskon Seumur Hidup” to Used Batik Trusmi Groups for Customers Sambal Layah Cirebon

Authors
Farida Nurfalah
Corresponding Author
Farida Nurfalah
Available Online October 2018.
DOI
https://doi.org/10.2991/icomacs-18.2018.37How to use a DOI?
Keywords
message displays; customers
Abstract
The management company is required to communicate and disseminate their products to the customer in order to convince customers to buy the product by spreading the advertising in various categories among which are using posters, displays installed in several public spaces. Identify the problem in this research are as follows: 1. How to display the message "Foto Acrylic ini dapatkan diskon seumur hidup”? 2. What is the response of customer to Trusmi Batik Groups with Message on the display “Foto Acrylic ini dapatkan disk on seumur hidup "?. The method used is a qualitative descriptive study. Selection of informants by using purposive. A result that; 1. Display the message "These Acrylic Photo to Get Discounts Lifetime" for customers Sambal Layah Cirebon, unique, easy to understand and can cause curiosity of people visit the showroom and buy the product for a discount, 2. A response of customers to the display "for customers Sambal layah Cirebon. Trusmi Batik Groups exists in its business through batik artistic image, deepening local wisdom, discount and low price. Batik promoted in several public locations, as well as the model using the owner itself, raises intimacy in the community.
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Proceedings
International Conference on Media and Communication Studies (ICOMACS 2018)
Part of series
Advances in Social Science, Education and Humanities Research
Publication Date
October 2018
ISBN
978-94-6252-553-5
ISSN
2352-5398
DOI
https://doi.org/10.2991/icomacs-18.2018.37How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Farida Nurfalah
PY  - 2018/10
DA  - 2018/10
TI  - Perception of Message on the Display “Foto Acrylic Ini Dapatkan Diskon Seumur Hidup” to Used Batik Trusmi Groups for Customers Sambal Layah Cirebon
BT  - International Conference on Media and Communication Studies (ICOMACS 2018)
PB  - Atlantis Press
SN  - 2352-5398
UR  - https://doi.org/10.2991/icomacs-18.2018.37
DO  - https://doi.org/10.2991/icomacs-18.2018.37
ID  - Nurfalah2018/10
ER  -