Proceedings of the International Conference on Media and Communication Studies (ICOMACS 2018)

Audiences Meanings on Figure Disabilities in Korean Drama Scarlet Heart

Authors
Ahmad Khairul Nuzuli
Corresponding Author
Ahmad Khairul Nuzuli
Available Online October 2018.
DOI
https://doi.org/10.2991/icomacs-18.2018.30How to use a DOI?
Keywords
reception analysis; disability; film
Abstract
This study aims to find out how the representation of disabled characters in Scarlet Heart and how audiences interpret the character discrimination with disabilities in Scarlet Heart. Scarlet Heart Korean Drama 2016 has become the first Korean drama who obtain 11.3 rating. Representations store physical disabilities in Scarlet Heart using the system code and the language of film. This drama emphasizes physical differences figure prince Wang Soo (Lee Joon Gi), a prince who has a disability due to a scar on the face, and he is depicted wearing a mask to cover the wound. The paradigm of this research is critical paradigm that assumes there is always an unfair structure, the media is considered to be a tool that is used by certain people in power to marginalize the other. Other meanings beyond the meaning that has been determined precisely marginalized. By using the analysis of the work of Stuart Hall reception, this study involved five informants from a series of in-depth interviews. Results showed that 80% of informants in a dominant position hegemonic and 20% remaining in the position negotiated. Meanings informant influenced previously owned personal knowledge was then supported by the dominant ideology discriminative meaning against disabled people are represented through the film.
Open Access
This is an open access article distributed under the CC BY-NC license.

Download article (PDF)

Proceedings
International Conference on Media and Communication Studies (ICOMACS 2018)
Part of series
Advances in Social Science, Education and Humanities Research
Publication Date
October 2018
ISBN
978-94-6252-553-5
ISSN
2352-5398
DOI
https://doi.org/10.2991/icomacs-18.2018.30How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Ahmad Khairul Nuzuli
PY  - 2018/10
DA  - 2018/10
TI  - Audiences Meanings on Figure Disabilities in Korean Drama Scarlet Heart
BT  - International Conference on Media and Communication Studies (ICOMACS 2018)
PB  - Atlantis Press
SP  - 126
EP  - 130
SN  - 2352-5398
UR  - https://doi.org/10.2991/icomacs-18.2018.30
DO  - https://doi.org/10.2991/icomacs-18.2018.30
ID  - Nuzuli2018/10
ER  -