Proceedings of the International Conference on Media and Communication Studies (ICOMACS 2018)

Movie Reception Against Alzheimer's Analysis on The Campaign Movie, Gendhuk

Authors
Farizal Famuji
Corresponding Author
Farizal Famuji
Available Online October 2018.
DOI
https://doi.org/10.2991/icomacs-18.2018.25How to use a DOI?
Keywords
receptions analysis; alzheimer's; dementia; films; gendhuk
Abstract
Dementia is the most severe cognitive impairment because it can interfere with social, economic and psychological functions. By 2050 there will be an estimated 64.6 million people with dementia. Gendhuk movie is a film that tells the story of a child living with grandmother with symptoms of dimension in a village. This film will produce a different meaning when the audience has a different background. With the problems, research conducted to describe the meaning of audience against Alzheimer's in Indonesia. This study uses Stuart Hall encoding-decoding reception method, with a type of qualitative research that focuses on delivering information messages about Alzheimer's in the film Gendhuk. Data is obtained through Forum Group Discussions on practitioners from film, communication, health, psychology, culture and a caregiver background. The results showed that all the informants stated the technical cinematography film Gendhuk considered exotic. The background of the informant became very influential on the Gendhuk film reception in conveying information about Alzheimer's.
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Proceedings
International Conference on Media and Communication Studies (ICOMACS 2018)
Part of series
Advances in Social Science, Education and Humanities Research
Publication Date
October 2018
ISBN
978-94-6252-553-5
ISSN
2352-5398
DOI
https://doi.org/10.2991/icomacs-18.2018.25How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Farizal Famuji
PY  - 2018/10
DA  - 2018/10
TI  - Movie Reception Against Alzheimer's Analysis on The Campaign Movie, Gendhuk
BT  - International Conference on Media and Communication Studies (ICOMACS 2018)
PB  - Atlantis Press
SN  - 2352-5398
UR  - https://doi.org/10.2991/icomacs-18.2018.25
DO  - https://doi.org/10.2991/icomacs-18.2018.25
ID  - Famuji2018/10
ER  -