Survival Strategy of Street Traders (PKL) in Nusukan Market Surakarta
Betty Gama, Yoto Widodo, Hariyanto Hariyanto
Available Online October 2018.
- https://doi.org/10.2991/icomacs-18.2018.11How to use a DOI?
- street traders (PKL), Nusukan Market Surakarta, survival strategy
- The street traders (PKL) became one of the most complicated issues facing almost any growing city. The street traders as a real community presents in the urban society have a color of social interaction, such as forms of cooperation, competition and conflict. The dynamics of street traders community activities in urban society also portray the dynamics of socio-economic life of urban society. PKL Community in the Nusukan Market Surakarta, who are members of Pedagang Kuliner Nusukan Nusantara trying to maintain the existence of survival in the midst of emerging modern market competition. The purpose of this research is to know the survival strategy of street traders in Nusukan Market in the midst of increasingly tight of trade competition and how the carrying capacity of space environment, networking and cooperation of street traders with the Government of Surakarta City. The research method used descriptive research type using qualitative data, collected data such as opinions, responses, information, concepts and explanation in the form of description in expressing the problem. Data analysis used is qualitative descriptive. The research location is located in Nusukan Market Surakarta with research subject of the street traders (PKL), who sell at night. Data sources are primary and secondary data. The collecting data technique through interview, observation, literature study and content analysis. The data analysis model uses interactive analysis from Milles and Heberman. The results of the research show that street traders have a survival strategy using social capital, such as social norms, social networks and trust.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Betty Gama AU - Yoto Widodo AU - Hariyanto Hariyanto PY - 2018/10 DA - 2018/10 TI - Survival Strategy of Street Traders (PKL) in Nusukan Market Surakarta BT - International Conference on Media and Communication Studies (ICOMACS 2018) PB - Atlantis Press SN - 2352-5398 UR - https://doi.org/10.2991/icomacs-18.2018.11 DO - https://doi.org/10.2991/icomacs-18.2018.11 ID - Gama2018/10 ER -