Multilingualism Through Linguistic Landscapes in Baturraden Tourism Resorts

DOI

10.2991/assehr.k.201215.050How to use a DOI?

Keywords

Baturraden tourism resort, linguistics landscape, multilingualism

Abstract

This paper focuses on exploring linguistic landscape in Banyumas tourism resorts. Linguistic landscape (LL) refers to the use of language in textual form as displayed on posters, commercial signs, official notices, traffic signs, and some other public areas. It signals what language are prominent and valued in public spaces. Furthermore, LL allows us to reveal the culture, history, and politics of particular society. From this background, the main objectives of this research are to identify the patterns of LL and to disclose language situation of the culture of Banyumas society. Gorter theory is applied to reveal the meaning of linguistic landscape in tourism resorts. The data are gathered from signs in Banyumas popular tourist destinations: Lokawisata Baturraden, Baturraden Adventure Forest, The Village, The Forest, Hutan Pinus Limpakuwus, and Caping Park. This research leads to the findings that Banyumas tourism resorts employ monolingual, bilingual, and multilingual signs: English, Arabic, Indonesian language, and Bahasa Ngapak. Bahasa Ngapak is used as cultural identity, Indonesian language are used to meet informative functions, Arabic is used as identity and English closely related to cultural commodification. LL found in tourism resorts represent Banyumas culture which accepts multilingualism.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Ika Maratus Sholikhah
AU  - Asrofin Nur Kholifah
AU  - Erna Wardani
PY  - 2020
DA  - 2020/12/17
TI  - Multilingualism Through Linguistic Landscapes in Baturraden Tourism Resorts
BT  - Proceedings of the 4th International Conference on Language, Literature, Culture, and Education (ICOLLITE 2020)
PB  - Atlantis Press
SP  - 321
EP  - 326
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.201215.050
DO  - 10.2991/assehr.k.201215.050
ID  - Sholikhah2020
ER  -