Proceedings of the 2019 International Conference on Organizational Innovation (ICOI 2019)

The Role of Value Co-Creation in Improving Customer Loyalty with Customer Satisfaction as Mediating Variable

Authors
Estik Hari Prastiwi, Surachman, Sunaryo, Ananda Sabil Hussein
Corresponding Author
Estik Hari Prastiwi
Available Online October 2019.
DOI
10.2991/icoi-19.2019.104How to use a DOI?
Keywords
value co-creation, customer satisfaction, customer loyalty, new wave marketing
Abstract

The objective of this conceptual paper is to keep up with the changes in marketing paradigm, which involves customer’s active participation in the creation of goods and service values offered by companies in order to maintain customer loyalty to the companies. The success of new products relies not only on product quality but also on market condition customer targeting and even product launching time. The product development process in the new wave marketing era requires companies to co-create with experts who are able to identify and create quality products. This study aims to identify the relationship between value co-creation and customer loyalty, the relationship between value co-creation and customer loyalty with the mediation of customer satisfaction, and the relationship between customer loyalty and customer loyalty. This study uses SEM-PLS by observing its outer and inner models.

Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2019 International Conference on Organizational Innovation (ICOI 2019)
Series
Advances in Economics, Business and Management Research
Publication Date
October 2019
ISBN
978-94-6252-806-2
ISSN
2352-5428
DOI
10.2991/icoi-19.2019.104How to use a DOI?
Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Estik Hari Prastiwi
AU  - Surachman
AU  - Sunaryo
AU  - Ananda Sabil Hussein
PY  - 2019/10
DA  - 2019/10
TI  - The Role of Value Co-Creation in Improving Customer Loyalty with Customer Satisfaction as Mediating Variable
BT  - Proceedings of the 2019 International Conference on Organizational Innovation (ICOI 2019)
PB  - Atlantis Press
SP  - 596
EP  - 601
SN  - 2352-5428
UR  - https://doi.org/10.2991/icoi-19.2019.104
DO  - 10.2991/icoi-19.2019.104
ID  - Prastiwi2019/10
ER  -