Application of Transaction Cost Theory on Repurchase Intention

DOI

10.2991/icoi-17.2017.55How to use a DOI?

Keywords

Transaction Cost Theory, Repurchase, Impulse Buying, Quanxi, Ethnic Resource Introduction

Abstract

This study presents a theoretical model for understanding repurchase intention for customers. An empirical study was conducted to examine the model. The results indicate that customers' intention to repurchase online is negatively associated with their perceived transaction cost, and perceived transaction cost is associated with resources of ethnic, personal, and indirect quanxi. Furthermore, impulse buying, and environment will influence repurchase intention when customers consider online shopping. According to the results of empirical study, implications and suggestion for future research are discussed.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Li-Shan Chen
PY  - 2017/07
DA  - 2017/07
TI  - Application of Transaction Cost Theory on Repurchase Intention
BT  - Proceedings of the 2017 International Conference on Organizational Innovation (ICOI 2017)
PB  - Atlantis Press
SP  - 323
EP  - 326
SN  - 1951-6851
UR  - https://doi.org/10.2991/icoi-17.2017.55
DO  - 10.2991/icoi-17.2017.55
ID  - Chen2017/07
ER  -