Quality Development Of Bar Chocolate Products Based On Consumer Preferences: Case Study On SMEs

DOI

10.2991/icoemis-19.2019.9How to use a DOI?

Keywords

Bar Chocolate, Product Quality, Consumer Preferences, IPA Method

Abstract

Increased tight business competition requires organizations or companies to raise its competitiveness level. Increasing industrial competitiveness can be done through the development of product quality based on consumer preferences. This study aims to determine the quality attributes of bar chocolate products which are the priority development. There are eleven bar chocolate product quality attributes identified, namely taste, texture, aroma, product appearance, portion, variety, freshness, health, packaging, price fairness, and discount. The assessment of consumer preferences for the quality of bar chocolate products was done by filling out questionnaires based on consumer ratings on the importance and performance level. The analysis result using Importance Performance Analysis (IPA) method shows that taste, aroma, texture, product appearance, variety, health and packaging are priority attributes developed.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Humiras Hardi Purba
AU  - Choesnul Jaqin
AU  - Siti Aisyah
PY  - 2019/11
DA  - 2019/11
TI  - Quality Development Of Bar Chocolate Products Based On Consumer Preferences: Case Study On SMEs
BT  - Proceedings of the 2019 1st International Conference on Engineering and Management in Industrial System (ICOEMIS 2019)
PB  - Atlantis Press
SP  - 56
EP  - 61
SN  - 1951-6851
UR  - https://doi.org/10.2991/icoemis-19.2019.9
DO  - 10.2991/icoemis-19.2019.9
ID  - Purba2019/11
ER  -