Research on the Development of Commercial Value Based on China Dancesport Open Series

DOI

10.2991/aebmr.k.200908.021How to use a DOI?

Keywords

dancesport, competition, commercial value

Abstract

Since 2009, China Dancesport open series has become the highest level dancesport event in China. At present, the development of business value in the competition of dancesport is still limited to the primary level of naming fee, registration fee and ticket, which shows that its commercialization level is relatively low. Therefore, it is an important task at this stage to develop the event reasonably and improve the business value of the event. In this paper, by using the methods of literature, expert interview and logical induction, we study the commercial value of China Dancesport open series, so as to explore and enhance the methods and strategies of the commercial value of the event. The results show that the current China Dancesport open series is still in its infancy, the system of events is not perfect, and its commercial value has not been fully explored. The development of naming right, venue advertising and participation fee are relatively good, but the development of media, tickets and sponsors is not so good. Therefore, in the later stage, we need to enhance the overall level of China Dancesport open series by increasing publicity, building brands, improving the level of events and improving the operation of institutions, so as to tap the commercial value of events.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Feng Xue
AU  - Qing Ma
PY  - 2020
DA  - 2020/09/08
TI  - Research on the Development of Commercial Value Based on China Dancesport Open Series
BT  - Proceedings of the 3rd International Conference on Economy, Management and Entrepreneurship (ICOEME 2020)
PB  - Atlantis Press
SP  - 122
EP  - 125
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.200908.021
DO  - 10.2991/aebmr.k.200908.021
ID  - Xue2020
ER  -