Influence Analysis of Customer Ratings Reviews Online, Free Shipping Promotion and Discount Promotion on Purchasing Decisions in E-Commerce

DOI

10.2991/aebmr.k.220602.006How to use a DOI?

Keywords

Rating Review; Free Shipping Promotion; Discount Promotion; Purchase Decision

Abstract

This study aims to determine the effect of review rating, free shipping promotion, and discount promotion. This research is quantitative research. The population in this study are e-commerce users. The number of samples in this study was 169 respondents, the data collection method used non-probability sampling with purposive sampling type where the researcher determined the sampling with special criteria. Methods of data collection using a questionnaire. Data analysis techniques in this study are validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, coefficient of determination test R Square, analyze fit model (F test), regression coefficient test and partial hypothesis test (t-test). The results indicate that the significant relationship with customer rating reviews online and discount promotion influence purchasing decision. However free shipping promotion was not found to have significant relationship with purchasing decision.

Copyright

© 2022 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article distributed under the CC BY-NC 4.0 license.

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TY  - CONF
AU  - Niken Puji Astuti
AU  - Ihwan Susila
PY  - 2022
DA  - 2022/06/13
TI  - Influence Analysis of Customer Ratings Reviews Online, Free Shipping Promotion and Discount Promotion on Purchasing Decisions in E-Commerce
BT  - Proceedings of the International Conference on Economics and Business Studies (ICOEBS 2022)
PB  - Atlantis Press
SP  - 38
EP  - 46
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220602.006
DO  - 10.2991/aebmr.k.220602.006
ID  - Astuti2022
ER  -