The Effect of Social Media, Packaging, and Product Quality on MSME Sales Performance

DOI

10.2991/aebmr.k.220602.011How to use a DOI?

Keywords

Social Media; Packaging; Product Quality; Sales Performance; SMEs

Abstract

This research aims to analyze the effect of the use of social media, the effect of packaging, and the effect of product quality on sales performance. Quantitative method is a method used in this research. The population in this study is MSMEs in the Soloraya area. The sampling technique used purposive sampling which is used to determine the research sample with certain criteria or considerations. This study uses primary data in its preparation. Data obtained through respondents’ answers using a closed questionnaire. The questionnaire was made using a Likert scale format. Partial Least Square (PLS) using SMARTPLS software is a data analysis technique which is used in this research. The results of this study are: (1) Social media has a positive and significant effect on sales performance; (2) Packaging has a positive and significant impact on sales performance; and (3) Product quality has no positive and insignificant effect on sales performance.

Copyright

© 2022 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article distributed under the CC BY-NC 4.0 license.

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TY  - CONF
AU  - Bella Febrianti
AU  - Kussudyarsana Kussudyarsana
AU  - Muhammad Halim Maimun
PY  - 2022
DA  - 2022/06/13
TI  - The Effect of Social Media, Packaging, and Product Quality on MSME Sales Performance
BT  - Proceedings of the International Conference on Economics and Business Studies (ICOEBS 2022)
PB  - Atlantis Press
SP  - 75
EP  - 80
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220602.011
DO  - 10.2991/aebmr.k.220602.011
ID  - Febrianti2022
ER  -