Proceedings of the International Conference on Economics and Business Studies (ICOEBS-22-2)

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Development of Furniture Product Marketing Model by Proving Ergo-Iconic Value to Marketing Performance

Authors
Andriyansah1, *, Ginta Ginting1, Abdul Rahman Rahim1
1Department Management, Faculty Economics, Universitas Terbuka, Selatan, Indonesia
*Corresponding author. Email: andri@ecampus.ut.ac.id
Corresponding Author
Andriyansah
Available Online 4 October 2023.
DOI
10.2991/978-94-6463-204-0_35How to use a DOI?
Keywords
Marketing Intelligence; Product Innovation; ergo-iconic value; Marketing Performance
Abstract

This research aims to discover and explore what factors or indications can affect the sustainability of Furniture MSME businesses amid a pandemic storm. The formulation of the problem studied in this paper is how to increase the value of the products offered to consumers. For companies that make innovations, 80% expect that the creations made significantly affect company performance. Marketing intelligence is part of the marketing information system for market penetration to achieve company targets. SMEs will process the information in the marketing information system to meet the needs and completeness of market data. Product creation from innovation is a big step for companies to create products that are different from before to increase the allure of consumers to make decisions to buy the iconic Nlai Ergo- this is the development of functional values. Functional values can be referred to as the basis for consumer reasons for making decisions, including attitudes, perceptions, and behaviors shaped by the economic utility. Consumption is such that the perceived value in a situation can reflect a specific differentiation according to individual characteristics. The expected implications of this research are that MSMEs can add ergo-iconic value to increase buyer interest.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Conference on Economics and Business Studies (ICOEBS-22-2)
Series
Advances in Economics, Business and Management Research
Publication Date
4 October 2023
ISBN
978-94-6463-204-0
ISSN
2352-5428
DOI
10.2991/978-94-6463-204-0_35How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Andriyansah
AU  - Ginta Ginting
AU  - Abdul Rahman Rahim
PY  - 2023
DA  - 2023/10/04
TI  - Development of Furniture Product Marketing Model by Proving Ergo-Iconic Value to Marketing Performance
BT  - Proceedings of the International Conference on Economics and Business Studies (ICOEBS-22-2)
PB  - Atlantis Press
SP  - 413
EP  - 419
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-204-0_35
DO  - 10.2991/978-94-6463-204-0_35
ID  - 2023
ER  -