Proceedings of the International Conference on Business, Economic, Social Science, and Humanities – Economics, Business and Management Track (ICOBEST-EBM 2019)

The Effect of Customer Value on Customer Loyalty at Bandung Tourist Location

Authors
Diki Ganthika, Rahma Wahdiniwaty
Corresponding Author
Diki Ganthika
Available Online 13 January 2020.
DOI
https://doi.org/10.2991/aebmr.k.200108.026How to use a DOI?
Keywords
Customer Value, Customer Loyalty, Tourist Location
Abstract
The purpose of this research is to explain and evaluate the effect of customer’s value on customer loyalty at Bandung tourist attraction location. The method used descriptive verification. The analysis unit is the customer in one of Bandung tourist location. The data was collected by a questionnaire of 343 respondents then processed using the Structural Equation Modeling method using the Lisrel 8.8 program. The results showed that there was a significant influence between customer value and customer loyalty. This study concludes that customer’s loyalty can be influenced through efforts of increasing the customer value.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Cite this article

TY  - CONF
AU  - Diki Ganthika
AU  - Rahma Wahdiniwaty
PY  - 2020
DA  - 2020/01/13
TI  - The Effect of Customer Value on Customer Loyalty at Bandung Tourist Location
BT  - International Conference on Business, Economic, Social Science, and Humanities – Economics, Business and Management Track (ICOBEST-EBM 2019)
PB  - Atlantis Press
SP  - 110
EP  - 112
UR  - https://doi.org/10.2991/aebmr.k.200108.026
DO  - https://doi.org/10.2991/aebmr.k.200108.026
ID  - Ganthika2020
ER  -