Proceedings of the International Conference on Business, Economic, Social Science, and Humanities – Economics, Business and Management Track (ICOBEST-EBM 2019)

The Effect of Trust Dimension Towards E-Commerce Customer Participation

Authors
Nikita Astria, Rahma Wahdiniwaty
Corresponding Author
Nikita Astria
Available Online 13 January 2020.
DOI
https://doi.org/10.2991/aebmr.k.200108.031How to use a DOI?
Keywords
E-Commerce, Participation, Trust, Ability, Benevolence, Integrity
Abstract
The purposes of this study are to analyze the effects of the level of participation of e-commerce users in Indonesia each through the variables of benevolence, integrity, and ability and to analyze the effect of the trust variable on the level of e-commerce customer participation in Indonesia. This research is a sample research using e-commerce customers in Indonesia. Data collection using a questionnaire which was then measured using a Likert scale. Total respondents involved in this study were 152 people who were users of internet services in Indonesia who made purchases of goods or services through e-commerce media or the internet. Respondents were sent questionnaires via mailing lists. The data is then processed using the Structural Equation Model (SEM) analysis program. The results showed that three predictor variables that had an influence on customer trust variables namely the variable vendor integrity, benevolences, and ability. In fact, only the integrity variable had a significant and positive influence. As for other predictor variables namely the ability, benevolence, and vendor integrity and customer trust have a positive and significant influence on e-commerce customer participation variables. Therefore, the variables that are very important in influencing e-commerce customer participation in Indonesia include vendor integrity and customer trust, so this variable is important to be increased so that e-commerce customer participation in Indonesia can also be increased.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Cite this article

TY  - CONF
AU  - Nikita Astria
AU  - Rahma Wahdiniwaty
PY  - 2020
DA  - 2020/01/13
TI  - The Effect of Trust Dimension Towards E-Commerce Customer Participation
BT  - International Conference on Business, Economic, Social Science, and Humanities – Economics, Business and Management Track (ICOBEST-EBM 2019)
PB  - Atlantis Press
SP  - 130
EP  - 133
UR  - https://doi.org/10.2991/aebmr.k.200108.031
DO  - https://doi.org/10.2991/aebmr.k.200108.031
ID  - Astria2020
ER  -