Visual Analysis of the Morning News Bumper Program

DOI

10.2991/icobest-18.2018.117How to use a DOI?

Keywords

visual, bumper, motion graphic, television, design, identity

Abstract

Television is the most influential electronic media for human life. Besides being heard, it can also be seen. Through television can get information, entertainment, influence, and education. The 2011 Neilsen Indonesia survey, on average, man spends 4.5 hours a day watching television with entertainment and news programs. All television stations in Indonesia at this time make and broadcast news programs with broadcast hours that are on average the same, namely morning, afternoon, evening and night. This makes competition for news programs even tighter to get the attention of the public. In addition to presenting actual, unique and interesting information, in a news television program usually has a bumper. The bumper is an identity, the title of a television program in the form of video, motion graphics or the combination of both. On this occasion, the visual influence of the morning news program television bumper was examined. A case study on the Indonesian Morning Show's morning news program which was broadcast on television NET TV, Indonesia. The research method used was descriptive method used to describe visuals by presenting the results of screenshot into a still image to facilitate analysis. Videos are used to see movement direction and the illusion of visual motion, while still images are used to describe the visual elements found on the bumper. The results of this study are expected to be used to determine the influence of visual elements displayed by a program's bumper.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Adya Mulya Prajana
PY  - 2018/11
DA  - 2018/11
TI  - Visual Analysis of the Morning News Bumper Program
BT  - Proceedings of the International Conference on Business, Economic, Social Science and Humanities (ICOBEST 2018)
PB  - Atlantis Press
SP  - 530
EP  - 535
SN  - 2352-5398
UR  - https://doi.org/10.2991/icobest-18.2018.117
DO  - 10.2991/icobest-18.2018.117
ID  - Prajana2018/11
ER  -