The Effect of The College Reputation on Student’s Decision Making to Choose It

DOI

10.2991/icobest-18.2018.102How to use a DOI?

Keywords

reputation, college, decision to choose

Abstract

The research was aimed to investigate the influence of the reputation of a college toward the student's decision in determining it as their place of study. The research method used in this study is descriptive and verification analysis. The study case was conducted in a private university in Bandung, The questionnaires were distributed on 100 respondents. The quantitative method, validity, reliability and simple linear regression was conducted in the research. The finding of the research showed that the reputation of college influences a decision to choose a college. The factors of good reputation owned by a college reflect the quality of the college. This research has advantages in giving recommendation to the college to maintain their reputation or to improve their reputation considering the strong relation between reputations with student’s decision making to choose it as their study place

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Nuriah Vani Ramdhiani
AU  - Rahma Wahdiniwaty
PY  - 2018/11
DA  - 2018/11
TI  - The Effect of The College Reputation on Student’s Decision Making to Choose It
BT  - Proceedings of the International Conference on Business, Economic, Social Science and Humanities (ICOBEST 2018)
PB  - Atlantis Press
SP  - 471
EP  - 473
SN  - 2352-5398
UR  - https://doi.org/10.2991/icobest-18.2018.102
DO  - 10.2991/icobest-18.2018.102
ID  - VaniRamdhiani2018/11
ER  -