Government Communication Strategy of Bandung City in Socialization of Regulation Concerning Administrative Sanctions of Littering

DOI

10.2991/icobest-18.2018.83How to use a DOI?

Keywords

Communication strategy, socialization littering

Abstract

The purpose of this study was to determine the communication strategy of the Bandung City government in the dissemination of regulations on administrative sanctions to litter. This study uses a descriptive research method with a qualitative approach. Data collection techniques that are used are literature studies, observation, interviews and documentation studies. The technique of determining the informant uses a purposive for the government apparatus and accidental for Bandung City community. The results showed that the socialization carried out by the government on administrative sanctions for disposing of arbitrary waste has not been effective because of the unsustainability of socialization carried out by the government and the imposition of administrative sanctions that are not strict so that the community becomes indifferent to the regulation. The conclusion is that cleanliness is a shared responsibility so that the community, and the government must work together in protecting the environment by not littering because it will result in floods and other disasters. The strategy carried out by the Bandung city government in the socialization of administrative sanctions to create littering has not been carried out effectively because of constraints on the amount of budget and human resources that are still lacking both in quantity and quality.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Tatik Fidowaty
AU  - Olih Solihin
AU  - Poni Sukaesih Kurniati
PY  - 2018/11
DA  - 2018/11
TI  - Government Communication Strategy of Bandung City in Socialization of Regulation Concerning Administrative Sanctions of Littering
BT  - Proceedings of the International Conference on Business, Economic, Social Science and Humanities (ICOBEST 2018)
PB  - Atlantis Press
SP  - 378
EP  - 381
SN  - 2352-5398
UR  - https://doi.org/10.2991/icobest-18.2018.83
DO  - 10.2991/icobest-18.2018.83
ID  - Fidowaty2018/11
ER  -