Proceedings of the 3rd International Conference on Banking, Accounting, Management and Economics (ICOBAME 2020)

Development Strategy of Environmentally Friendly Based for Micro, Small and Medium Enterprise

Authors
Christianingrum Christianingrum, Saputra Putra Pratama
Corresponding Author
Christianingrum Christianingrum
Available Online 13 March 2021.
DOI
10.2991/aebmr.k.210311.057How to use a DOI?
Keywords
Development Strategy, Environmentally Friendly, SWOT Analysis
Abstract

This study aims to determine an environmentally based business development strategy for Micro, Small, Medium Enterprises. The analysis method used in this study is a SWOT analysis with research samples taken from 33 respondents from the cracker processing industry in Kurau Village. Data collection by observation, questionnaires and secondary data. The SWOT analysis results obtained the IFAS value, which indicates that the Strength (S) is greater than the Weakness (W); this potential strength can be maximized for development efforts in the cracker processing industry in Kurau Village. The EFAS value shows that the opportunity value (O) is greater than the Threat (T) value. The SWOT analysis diagram found that the environmentally-based cracker processing industry in Kurau Village is in quadrant 1, which supports an aggressive strategy. Strategies that can be implemented include the company being able to continuously innovate products to produce competitive products, provide training and skills programs carried out by the company to improve human resources better, the existence of production process technology updates to create better product quality, and government support. Government support and business-related activities encourage people to choose to trust the company

Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 3rd International Conference on Banking, Accounting, Management and Economics (ICOBAME 2020)
Series
Advances in Economics, Business and Management Research
Publication Date
13 March 2021
ISBN
978-94-6239-350-9
ISSN
2352-5428
DOI
10.2991/aebmr.k.210311.057How to use a DOI?
Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Christianingrum Christianingrum
AU  - Saputra Putra Pratama
PY  - 2021
DA  - 2021/03/13
TI  - Development Strategy of Environmentally Friendly Based for Micro, Small and Medium Enterprise
BT  - Proceedings of the 3rd International Conference on Banking, Accounting, Management and Economics (ICOBAME 2020)
PB  - Atlantis Press
SP  - 289
EP  - 294
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210311.057
DO  - 10.2991/aebmr.k.210311.057
ID  - Christianingrum2021
ER  -