Innovation as a Determinant Facing the Covid-19 Pandemic (Qualitative Study on “Beckrem – Bebek Rempah Semarangan”)

DOI

10.2991/aebmr.k.210311.037How to use a DOI?

Keywords

Innovation, enterprise, product, service

Abstract

During the Covid-19 pandemic, many enterprises made innovations to attract consumers and increase competitiveness to maintain their businesses. “Beckrem - Bebek Rempah Semarangan” is one of the enterprises that innovate as a survival strategy. This qualitative study reveals the strategy’s dimensions of direct observation, focus group discussion, and in-depth interviews with the culinary business actors. This study shows that innovation is a determining factor for enterprises to survive during the Covid-19 pandemic. They must make renovations before launching innovation, implementing comprehensive product and service innovations, making innovations based on consumer wants and needs, and online marketing.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Adi Ekopriyono
AU  - Natalia Sari Pujiastuti
AU  - Banu Prasetyo
PY  - 2021
DA  - 2021/03/13
TI  - Innovation as a Determinant Facing the Covid-19 Pandemic (Qualitative Study on “Beckrem – Bebek Rempah Semarangan”)
BT  - Proceedings of the 3rd International Conference on Banking, Accounting, Management and Economics (ICOBAME 2020)
PB  - Atlantis Press
SP  - 191
EP  - 196
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210311.037
DO  - 10.2991/aebmr.k.210311.037
ID  - Ekopriyono2021
ER  -