A Study of the Factors Influencing the Sales of Intelligent Connected Cars

DOI

10.2991/978-94-6463-256-9_68How to use a DOI?

Keywords

intelligent connected cars; questionnaire survey; social responsibility; data security

Abstract

Cars are becoming more sophisticated and connected as big data technology advances. A growing number of respondents are now purchasing intelligent connected cars, particularly in the late 2020 pandemic, when sales of these vehicles have surged in China. However, there are still many respondents who are hesitant to choose intelligent connected cars, through field research and questionnaires in Beijing, China, this paper analyses the variables influencing respondents’ purchase of intelligent connected cars from the respondents’ perspective and evaluates the effectiveness of policies and actions of intelligent connected car manufacturers. The research demonstrates that respondents’ purchase intentions for intelligent connected devices are positively correlated with policy, quality (function and performance), data security, social responsibility, and price, with data security having the greatest influence. Based on the findings of the investigation, this article concludes with management recommendations for data security of intelligent connected cars based on the research findings. For instance, both management and technical measures should be stressed, and a data security management model should be established.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Baili Yang
AU  - Josefine Leon
PY  - 2023
DA  - 2023/10/09
TI  - A Study of the Factors Influencing the Sales of Intelligent Connected Cars
BT  - Proceedings of the 2023 4th International Conference on Management Science and Engineering Management (ICMSEM 2023)
PB  - Atlantis Press
SP  - 672
EP  - 687
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-256-9_68
DO  - 10.2991/978-94-6463-256-9_68
ID  - Yang2023
ER  -