Proceedings of the 2023 4th International Conference on Management Science and Engineering Management (ICMSEM 2023)

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Optimal Decision-Making of Green Supply Chain with Complementary Products

Authors
Huailiang Zhang1, *
1School of Economics and Management, China University of Mining and Technology, Xuzhou, 221116, China
*Corresponding author. Email: zhanghl617@foxmail.com
Corresponding Author
Huailiang Zhang
Available Online 9 October 2023.
DOI
10.2991/978-94-6463-256-9_129How to use a DOI?
Keywords
green product development; complementary products; pricing policy; green supply chain
Abstract

Green supply chain management has received increased attention in recent years as a result of government regulation and increased consumer awareness of environmental protection, and firms invest in green products to meet the new competitive market conditions. In this paper, a supply chain model is developed for two types of green products, development-intensive green product and marginal cost-intensive green product, to explore the effects of differences in cost structure and complementary relationships between products on supply chain equilibrium results. Unlike most green supply chain management studies, two supply chains provide complementary products to the market. This paper finds that there is significant variability in the effect of market potential on manufacturers’ efforts to increase the greenness of their products. The marginal cost-intensive green product is more suitable for the manufacturer, irrespective of the size of the market potential. The main contribution of this paper is the inclusion of complementary product relationships in the field of green supply chain management and the exploration of the differences in the role of complementary relationships in the supply chains of different green product types.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2023 4th International Conference on Management Science and Engineering Management (ICMSEM 2023)
Series
Advances in Economics, Business and Management Research
Publication Date
9 October 2023
ISBN
10.2991/978-94-6463-256-9_129
ISSN
2352-5428
DOI
10.2991/978-94-6463-256-9_129How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Huailiang Zhang
PY  - 2023
DA  - 2023/10/09
TI  - Optimal Decision-Making of Green Supply Chain with Complementary Products
BT  - Proceedings of the 2023 4th International Conference on Management Science and Engineering Management (ICMSEM 2023)
PB  - Atlantis Press
SP  - 1262
EP  - 1273
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-256-9_129
DO  - 10.2991/978-94-6463-256-9_129
ID  - Zhang2023
ER  -