Proceedings of the 2016 3rd International Conference on Mechatronics and Information Technology

Research on Brand Value Evaluation Methods of Catering Enterprises

Authors
Fang Wu, Huali Cai, Jian Kang, Qi Duan
Corresponding Author
Fang Wu
Available Online April 2016.
DOI
https://doi.org/10.2991/icmit-16.2016.21How to use a DOI?
Keywords
brand value evaluation, catering enterprises, Multi-cycle Excess Earnings Method
Abstract
Brand reflects the comprehensive competitiveness of an enterprise and even a country. Brand value evaluation is a very important work in every country. There are three perspectives, namely financial affairs, brand based market power and consumers. We made a comparison of the three perspectives. We put forward the Multi-cycle Excess Earnings Method and made a clear description. At last, we use the method in the catering enterprises.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Proceedings
2016 3rd International Conference on Mechatronics and Information Technology
Part of series
Advances in Computer Science Research
Publication Date
April 2016
ISBN
978-94-6252-184-1
ISSN
2352-538X
DOI
https://doi.org/10.2991/icmit-16.2016.21How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Fang Wu
AU  - Huali Cai
AU  - Jian Kang
AU  - Qi Duan
PY  - 2016/04
DA  - 2016/04
TI  - Research on Brand Value Evaluation Methods of Catering Enterprises
BT  - 2016 3rd International Conference on Mechatronics and Information Technology
PB  - Atlantis Press
SN  - 2352-538X
UR  - https://doi.org/10.2991/icmit-16.2016.21
DO  - https://doi.org/10.2991/icmit-16.2016.21
ID  - Wu2016/04
ER  -