Research on Brand Value Evaluation Methods of Catering Enterprises
Fang Wu, Huali Cai, Jian Kang, Qi Duan
Available Online April 2016.
- https://doi.org/10.2991/icmit-16.2016.21How to use a DOI?
- brand value evaluation, catering enterprises, Multi-cycle Excess Earnings Method
- Brand reflects the comprehensive competitiveness of an enterprise and even a country. Brand value evaluation is a very important work in every country. There are three perspectives, namely financial affairs, brand based market power and consumers. We made a comparison of the three perspectives. We put forward the Multi-cycle Excess Earnings Method and made a clear description. At last, we use the method in the catering enterprises.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Fang Wu AU - Huali Cai AU - Jian Kang AU - Qi Duan PY - 2016/04 DA - 2016/04 TI - Research on Brand Value Evaluation Methods of Catering Enterprises BT - 2016 3rd International Conference on Mechatronics and Information Technology PB - Atlantis Press SP - 111 EP - 114 SN - 2352-538X UR - https://doi.org/10.2991/icmit-16.2016.21 DO - https://doi.org/10.2991/icmit-16.2016.21 ID - Wu2016/04 ER -