Study on Application of ARCS Motivational Model on Cross-Border E-Commerce Course Design
- DOI
- 10.2991/assehr.k.200425.065How to use a DOI?
- Keywords
- CBEC, instructional design, ARCS model
- Abstract
The robust development of Cross-border E-commerce (hereinafter as CBEC) has greatly boosted the global economy, accompanied by researches on cultivation of talents needed in CBEC. The cultivation largely depends on the school course designs. The authors conduct a case study of a college in China combined with quantitative questionnaire to analyse the effects of CBEC course design on the basis of ARCS model. The study results show that the four strategies based on ARCS model are proved to be fairly effective. Most students respond well to the teaching strategies. Thus, this study has extended the study of ARCS model to a fresh education context and offers some insights for the research in teaching of CBEC courses.
- Copyright
- © 2020, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Xueqing Zhou AU - Yu He PY - 2020 DA - 2020/04/30 TI - Study on Application of ARCS Motivational Model on Cross-Border E-Commerce Course Design BT - Proceedings of the International Conference on Mental Health and Humanities Education (ICMHHE 2020) PB - Atlantis Press SP - 288 EP - 293 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.200425.065 DO - 10.2991/assehr.k.200425.065 ID - Zhou2020 ER -