Cross-cultural Examination of Chinese Cross-border E-commerce Web Sites Design and Contents

DOI

10.2991/icmete-19.2019.106How to use a DOI?

Keywords

Cultural dimension; Cross-border e-commerce; Web site; Design; Content

Abstract

Cross-border e-commerce is an international activity, which relies almost exclusively on web site to deliver information and interact with consumers. However, many cross-border e-commerce firms work with web sites interfaces that provide only poor information and manifest many problems concerned with cross-cultural factors. Therefore, web site design and content related to cultural factors can affect consumers’ purchasing decisions. However, in spite of the rapid growth of cross-border e-commerce business in China, the study concerning how to establish culturally customized web site for Chinese firms remain scarce. This study aims to address this gap by exploring cultural preference for design features of web site. Based on the previous studies on the relationship between cultural dimension theory and web site designing criteria, this study is aimed at summarizing the cultural preference for design criteria of Chinese web site, conducting a survey to investigate the status quo of Chinese cross-border e-commerce web site, identifing the current problems of Chinese firm site from the perspective of cross-cultural theory, and putting forward a comprehensive list of improving measures to enhance consumer perceived satisfaction from the perspective of cultural design, information design, visual design, and navigation design.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Cong Liu
AU  - Yajun Luo
PY  - 2019/05
DA  - 2019/05
TI  - Cross-cultural Examination of Chinese Cross-border E-commerce Web Sites Design and Contents
BT  - Proceedings of the 2019 International Conference on Management, Education Technology and Economics (ICMETE 2019)
PB  - Atlantis Press
SP  - 443
EP  - 446
SN  - 2352-5428
UR  - https://doi.org/10.2991/icmete-19.2019.106
DO  - 10.2991/icmete-19.2019.106
ID  - Liu2019/05
ER  -