Proceedings of the 2019 International Conference on Management, Education Technology and Economics (ICMETE 2019)

Analysis on the Current International Communication of TCM Culture

Authors
Dejun Li
Corresponding Author
Dejun Li
Available Online May 2019.
DOI
10.2991/icmete-19.2019.105How to use a DOI?
Keywords
TCM culture; International communication; Status quo; Strategies
Abstract

The international communication of TCM (Traditional Chinese Medicine) culture is of great significance for expanding the international influence of Chinese culture and enhancing China’s cultural soft power. This paper starts with the status quo of the international communication of TCM, then focuses mainly on its problems and challenges, and eventually puts forward effective strategies to further promote its international communication from the aspects of national policy, communication, platform, personnel training and so on.

Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2019 International Conference on Management, Education Technology and Economics (ICMETE 2019)
Series
Advances in Economics, Business and Management Research
Publication Date
May 2019
ISBN
978-94-6252-725-6
ISSN
2352-5428
DOI
10.2991/icmete-19.2019.105How to use a DOI?
Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Dejun Li
PY  - 2019/05
DA  - 2019/05
TI  - Analysis on the Current International Communication of TCM Culture
BT  - Proceedings of the 2019 International Conference on Management, Education Technology and Economics (ICMETE 2019)
PB  - Atlantis Press
SP  - 439
EP  - 442
SN  - 2352-5428
UR  - https://doi.org/10.2991/icmete-19.2019.105
DO  - 10.2991/icmete-19.2019.105
ID  - Li2019/05
ER  -