Research on Platform Strategy of Enterprises from the Perspective of Value Co-Creation -Taking Xiaomi's Ecological Chain as an Example

DOI

10.2991/icmess-18.2018.275How to use a DOI?

Keywords

Eco-chain; Value co-creation; Platform strategy; Case study

Abstract

Taking the Xiaomi’s ecological chain as an example, from the perspective of value co-creation, this paper analyzes the relationship between Xiaomi and Xiaomi's ecological chain companies, and deeply studies the platform strategy of Xiaomi's ecological chain, thereby trying to find out the strategic direction of platform-based companies. It is found that Xiaomi’s platform strategy is committed to creating an "ecological circle", so that enterprises in the ecological chain can integrate resources to achieve value creation, thereby establishing a platform strategy with stability and development.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Shuhui He
PY  - 2018/06
DA  - 2018/06
TI  - Research on Platform Strategy of Enterprises from the Perspective of Value Co-Creation -Taking Xiaomi's Ecological Chain as an Example
BT  - Proceedings of the 2018 2nd International Conference on Management, Education and Social Science (ICMESS 2018)
PB  - Atlantis Press
SP  - 1249
EP  - 1253
SN  - 2352-5398
UR  - https://doi.org/10.2991/icmess-18.2018.275
DO  - 10.2991/icmess-18.2018.275
ID  - He2018/06
ER  -