Research on the Influence Strategy of WeChat Official Accounts of Colleges and Universities

DOI

10.2991/icmess-18.2018.234How to use a DOI?

Keywords

Colleges and universities; WeChat official accounts; Operation; Strategy

Abstract

Currently, WeChat official accounts of colleges and universities have became prevalent windows for dissemination of information, propaganda of news and construction of brand. These official accounts serve as one of the platform that have attracted the most attentions among colleges and universities at present. The majority of audience of colleges’ and universities’ official accounts on WeChat are students, alumni and teachers. Based on the experience of managing and operating Beijing International Studies University (BISU)’s WeChat official account, the author makes an analysis on WeChat push with a wide readership, probing into the operation strategy of WeChat official account of colleges and universities for the purpose of providing enlightenment for colleges and universities to disseminate the information.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Bintao Huo
PY  - 2018/06
DA  - 2018/06
TI  - Research on the Influence Strategy of WeChat Official Accounts of Colleges and Universities
BT  - Proceedings of the 2018 2nd International Conference on Management, Education and Social Science (ICMESS 2018)
PB  - Atlantis Press
SP  - 1055
EP  - 1059
SN  - 2352-5398
UR  - https://doi.org/10.2991/icmess-18.2018.234
DO  - 10.2991/icmess-18.2018.234
ID  - Huo2018/06
ER  -