Research on the Development of Foreign Cultural Trade in Shandong Province Under the Belt and Road Initiative

DOI

10.2991/aebmr.k.201111.006How to use a DOI?

Keywords

the Belt and Road Initiative, Shandong province, foreign cultural trade

Abstract

From the aspects of cultural resources, cultural industry system and foreign cultural trade structure, this paper analyzes the export statistics of Shandong’s foreign cultural trade target market and the export distribution of cultural products in Shandong Province, summarizes the advantages and disadvantages of Shandong’s foreign cultural trade, and puts forward countermeasures and suggestions in personnel training, cross-border e-commerce marketing channels, the optimization of cultural trade structure and the cultivation of cultural brands, so as to improve the level of Shandong’s opening to the outside world and change the mode of economic growth.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Jun Wang
PY  - 2020
DA  - 2020/11/13
TI  - Research on the Development of Foreign Cultural Trade in Shandong Province Under the Belt and Road Initiative
BT  - Proceedings of the 2020 International Conference on Management, Economy and Law (ICMEL 2020)
PB  - Atlantis Press
SP  - 32
EP  - 36
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.201111.006
DO  - 10.2991/aebmr.k.201111.006
ID  - Wang2020
ER  -