Research on Influencing Factors and Value Classification of Agricultural Crowdfunding Project Financing Performance
Based on Customer Transfer Value Theory
- DOI
- 10.2991/aebmr.k.201111.005How to use a DOI?
- Keywords
- customer transfer value theory, agricultural crowdfunding, influencing factors, multiple regression
- Abstract
Crowdfunding for agriculture provides a new social financing channel for agricultural funding, which is of great significance for promoting rural revitalization and targeted poverty alleviation. However, the current research on Chinese agricultural crowdfunding is still relatively backward, lacking quantitative and empirical research. This article selects 629 agricultural crowdfunding projects from April 1, 2019 to April 1, 2020 on the Jingdong crowdfunding platform as research samples, uses multiple regression analysis to finance agricultural crowdfunding projects based on customer transfer value theory, and analyzes the influencing factors of performance and establishes Agricultural Crowdfunding Project_Personnel value & Service value & Image value (ACP_PSI) classification model. The empirical results show that the personnel value, service value and image value of agricultural crowdfunding projects have a significant positive impact on financing performance, and the effectiveness of the ACP_PSI project value classification model is verified through empirical analysis. On this basis, countermeasures and suggestions for improving the financing performance of agricultural crowdfunding projects are proposed.
- Copyright
- © 2020, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Fangjie Yang AU - Ailin Wan AU - Xiyang Tang AU - Wenyi Feng PY - 2020 DA - 2020/11/13 TI - Research on Influencing Factors and Value Classification of Agricultural Crowdfunding Project Financing Performance BT - Proceedings of the 2020 International Conference on Management, Economy and Law (ICMEL 2020) PB - Atlantis Press SP - 24 EP - 31 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.201111.005 DO - 10.2991/aebmr.k.201111.005 ID - Yang2020 ER -