The Effect of Product Quality, Price Perception, and Promotion of Purchasing Decisions in Sari Roti in West Jakarta

DOI

10.2991/aebmr.k.200205.051How to use a DOI?

Keywords

product quality, price perceptions, promotion, purchase decision decisions

Abstract

This study aims to determine the influence of the perception of product quality, price perceptions and promotion to purchase at Sari Roti. This research uses quantitative methods and a sample of 160 respondents who has made a purchase Sari Roti in the west KFT housing complex, West Cengkareng, West Jakarta City using purposive sampling technique and data collection using questionnaire. Method used in this study is Partial Least Square (PLS), smart PLS 2.0. The study concludes: (1) product quality significant effect to purchasing decisions, (2) price perceptions negative effect to purchasing decisions, (3) promotion significant effect to purchasing decisions.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Dwi Angraini
AU  - Yuli Harwani
PY  - 2020
DA  - 2020/02/12
TI  - The Effect of Product Quality, Price Perception, and Promotion of Purchasing Decisions in Sari Roti in West Jakarta
BT  - Proceedings of the 4th International Conference on Management, Economics and Business (ICMEB 2019)
PB  - Atlantis Press
SP  - 296
EP  - 301
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.200205.051
DO  - 10.2991/aebmr.k.200205.051
ID  - Angraini2020
ER  -