The Effect of Market Orientation, Competitive Strategy on Firm Performance Through Support Government Policy as an Intervening Variable

DOI

10.2991/aebmr.k.200915.038How to use a DOI?

Keywords

support government policy competitive strategy, market orientation, firm performance

Abstract

This research aims to examine the effect of market orientation and competitive strategy on firm performance with support government policy as an intervening variable. The data was obtained from Housing Developers in Indonesia. The sample is 220 individuals, consisting of large, medium, and small developers. The research used the PLS (Partial Least Square) and showed that the support government policy was not significant to the firm performance. Therefore, it cannot be a mediation of competitive strategy and market orientation to improve firm performance. These results prove that support government policy is only a passive facilitator or performance, and used as a framework for theoretical development. Also, the results can be used in the implementation of policies by the government in the housing sector. The implication: in the property companies, the housing sector is a business-oriented. The companies always need a market mechanism, and therefore government support needs to be an independent factor, not as a mediation.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yulisnada
AU  - Haryono Umar
AU  - Willy Arafah
PY  - 2020
DA  - 2020/09/15
TI  - The Effect of Market Orientation, Competitive Strategy on Firm Performance Through Support Government Policy as an Intervening Variable
BT  - Proceedings of the International Conference on Management, Accounting, and Economy (ICMAE 2020)
PB  - Atlantis Press
SP  - 163
EP  - 166
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.200915.038
DO  - 10.2991/aebmr.k.200915.038
ID  - 2020
ER  -