Sustainability of Traditional Shop in The Middle of Minimarket in Tasikmalaya City

DOI

10.2991/iclick-18.2019.50How to use a DOI?

Keywords

Traditional Shop; minimarket; AHP

Abstract

This study aims to maintain the sustainability of traditional shop in Tasikmalaya City. The rapid growth of minimarkets into residential areas, bad for traditional shop so it is necessary to know how its impact and its effect on the traditional shop around it. The specific purpose of this research is to find out the solution for traditional shop remain to survive and do the strategy in its business in the middle of the surrounding minimarket. In addition, this research is expected to be a best model in order to maintain the sustainability of SMEs, especially traditional shop business. The method used is Analytical Hierarchy Process (AHP) method. That is qualitative research aimed at the experts who most know the problems studied. The results show that the best internal solution to maintain the sustainability of traditional shop in the midst of the rampant minimarket is the quality of goods must be maintained, followed by specific characteristic of the shop. While external problems consist of capital support from the financial institutions followed by a Regional Regulation (PERDA) that regulates minimarket hours.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Ade Komaludin
AU  - Suherman Sodikin
AU  - Nisa Noor Wahid
PY  - 2019/07
DA  - 2019/07
TI  - Sustainability of Traditional Shop in The Middle of Minimarket in Tasikmalaya City
BT  - Proceedings of the 1st International Conference on Life, Innovation, Change and Knowledge (ICLICK 2018)
PB  - Atlantis Press
SP  - 244
EP  - 250
SN  - 2352-5398
UR  - https://doi.org/10.2991/iclick-18.2019.50
DO  - 10.2991/iclick-18.2019.50
ID  - Komaludin2019/07
ER  -