Brand Registration in the Context of Legal Protection Micro Small Medium Business Products in Indonesia

DOI

10.2991/978-2-38476-024-4_59How to use a DOI?

Keywords

Trademark Registration; Legal Protection; MSMEs

Abstract

MSMEs continue to play an important role in improving the Indonesian economy, both in terms of the number of businesses, in terms of job creation, as well as in terms of national economic growth as measured by gross domestic product. The business sector can never escape Intellectual Property. Every business carried out must have intellectual property contained in it, one of which is a Mark, as well as MSMEs, a brand is not only used or used by its owner to distinguish a certain product or service from other goods of similar shape, a mark also contains a very broad legal aspect. Both for the owner or holder of brand rights as well as for the public as consumers who use or utilize goods or services of a particular brand. As a small-scale business, Micro, Small and Medium Enterprises still consider that intellectual property protection is not an important thing. This is evidenced by the lack of registration/registration of Trademarks for Micro, Small and Medium Enterprises. On this basis, it is necessary to further explore how trademark registration fits into the context of legal protection for the products of micro, small and medium enterprises in Indonesia.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - W. L. Aniek Tyaswati
AU  - Setiyowati Setiyowati
PY  - 2023
DA  - 2023/04/19
TI  - Brand Registration in the Context of Legal Protection Micro Small Medium Business Products in Indonesia
BT  - Proceedings of the International Conference On Law, Economics, and Health (ICLEH 2022)
PB  - Atlantis Press
SP  - 594
EP  - 599
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-024-4_59
DO  - 10.2991/978-2-38476-024-4_59
ID  - Tyaswati2023
ER  -