A Study on the External Communication Strategy of Martial Arts Culture
- DOI
- 10.2991/assehr.k.211025.036How to use a DOI?
- Keywords
- Martial arts culture, External communication, Communication strategy
- Abstract
The study uses literature and logical analysis methods to deeply explore the martial arts culture as the crystallization of Chinese wisdom, which has moral, ethical, spiritual and self-cultivation connotations. Nowadays, martial arts culture plays an important role on interpreting traditional Chinese culture, public communication and becoming a new economic growth point of cultural industry. The study suggests that there are still problems existing in the current international communication of martial arts culture: first, the cultural awareness between Chinese culture and Western culture is insufficient; second, the ways of external communication lack compatibility, universality and high-end talents; third, the conservatism is pervasive; fourth, martial arts culture lacks industrial amalgamation. Suggestions of spreading martial arts culture through films and teaching, breaking traditional conservatism by training martial arts talents through higher education, and enhancing the influence of martial arts culture by integrating culture and industry are put forward. The author hopes that the suggestions above can help to meet the spiritual and cultural needs of people in all countries, so as to promote Chinese martial arts culture to truly “go out”.
- Copyright
- © 2021, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Zhiliang Li AU - Zhuo Li PY - 2021 DA - 2021/10/26 TI - A Study on the External Communication Strategy of Martial Arts Culture BT - Proceedings of the 2nd International Conference on Language, Communication and Culture Studies (ICLCCS 2021) PB - Atlantis Press SP - 221 EP - 228 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.211025.036 DO - 10.2991/assehr.k.211025.036 ID - Li2021 ER -