Proceedings of the 2022 4th International Conference on Literature, Art and Human Development (ICLAHD 2022)

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A Study on the Effect of Immersion Experience on the Communication Effect of Intangible Heritage Culture: A Case Study of Nanjing Yunjin Museum

Authors
Hongyan Dong1, Man Yuan1, 2, *
1Tourism and Social Administration College, Nanjing Xiaozhuang University, Nanjing, China
2School of Tourism, Hunan Normal University, Changsha, China
*Corresponding author. Email: 980541096@qq.com
Corresponding Author
Man Yuan
Available Online 13 February 2023.
DOI
10.2991/978-2-494069-97-8_202How to use a DOI?
Keywords
Immersion experience; intangible heritage cultural communication; Cloud brocade; Nanjing Cloud Brocade Museum
Abstract

In order to promote the integration of cultural tourism and improve the effect of museum tourism products on the dissemination of intangible heritage culture, this paper conducted a survey and research using Nanjing Yunjin Museum as a case study. After collecting data through questionnaires, SPSS 23.0 was used for correlation analyses and multiple linear regression analysis to confirm that there is a significant positive relationship between the immersion experience effect brought by museum exhibitions to tourists and their intangible heritage culture dissemination effect, and a regression model formula between them was established. Accordingly, it was concluded that targeted improvement of visitors’ immersion experience in various aspects could help promote the effect of museums’ non-heritage culture dissemination.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2022 4th International Conference on Literature, Art and Human Development (ICLAHD 2022)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
13 February 2023
ISBN
978-2-494069-97-8
ISSN
2352-5398
DOI
10.2991/978-2-494069-97-8_202How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Hongyan Dong
AU  - Man Yuan
PY  - 2023
DA  - 2023/02/13
TI  - A Study on the Effect of Immersion Experience on the Communication Effect of Intangible Heritage Culture: A Case Study of Nanjing Yunjin Museum
BT  - Proceedings of the 2022 4th International Conference on Literature, Art and Human Development (ICLAHD 2022)
PB  - Atlantis Press
SP  - 1579
EP  - 1588
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-494069-97-8_202
DO  - 10.2991/978-2-494069-97-8_202
ID  - Dong2023
ER  -