Research and Application of Digital Technology in Intangible Heritage Cultural and Creative Design Under New Media Environment
- DOI
- 10.2991/978-2-494069-97-8_124How to use a DOI?
- Keywords
- Intangible Cultural Heritage; Cultural Creation; 3D Digital Design; Virtual Scene
- Abstract
Intangible cultural heritage is one of the best representatives of Chinese civilization, containing the wisdom and sweat of ancient people, and should be better carried forward and inherited. The article adopts the literature method to obtain relevant information and summarize and sort it out. This paper uses digital design as a carrier and uses popular modeling software to create a virtualized digital design to create a different language for intangible cultural heritage products. At a time when cultural communication is vigorously promoted, this paper combines the current trend of 3D digital technology communication forms of new media and innovative design means to integrate the unique cultural attributes of intangible cultural heritage and design special cultural and creative products that fit the new era, so that the products can realize the 3D display effect, improve the design and production efficiency, and make consumers have immersive purchase enjoyment while generating interest in intangible cultural heritage.
- Copyright
- © 2023 The Author(s)
- Open Access
- Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.
Cite this article
TY - CONF AU - Yuheng Luo PY - 2023 DA - 2023/02/13 TI - Research and Application of Digital Technology in Intangible Heritage Cultural and Creative Design Under New Media Environment BT - Proceedings of the 2022 4th International Conference on Literature, Art and Human Development (ICLAHD 2022) PB - Atlantis Press SP - 978 EP - 983 SN - 2352-5398 UR - https://doi.org/10.2991/978-2-494069-97-8_124 DO - 10.2991/978-2-494069-97-8_124 ID - Luo2023 ER -