Research on the Market Positioning Analysis and STP Strategy of Marvel Enterprises
- DOI
- 10.2991/978-2-494069-97-8_82How to use a DOI?
- Keywords
- Marvel Enterprises; Market positioning; STP Strategy
- Abstract
Due to the end of the Avengers series and the withdrawal of Iron Man, Marvel’s most important film and television character, Marvel Studios needs to re-analyze its market positioning and STP strategy research. So far, Marvel Studios has been going through a huge transformation since the end of the Avengers, and they need to rebuild a cosmic series. Still, at the same time, the remaining anime characters can no longer be as clear-cut as Iron Man. This can be discussed and studied through the current ways of expanding overseas markets, creating global brands, and changing the unique style of audience positioning across regions. Marvel uses the low-cost market research method of American TV dramas to analyze which type of anime characters the audience is more interested in. This is a good start, but the audience needs a sci-fi style with individualism as the core and a highly recognizable role, which is difficult to locate and analyze in the market.
- Copyright
- © 2023 The Author(s)
- Open Access
- Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.
Cite this article
TY - CONF AU - Junxiang Wang PY - 2023 DA - 2023/02/13 TI - Research on the Market Positioning Analysis and STP Strategy of Marvel Enterprises BT - Proceedings of the 2022 4th International Conference on Literature, Art and Human Development (ICLAHD 2022) PB - Atlantis Press SP - 647 EP - 654 SN - 2352-5398 UR - https://doi.org/10.2991/978-2-494069-97-8_82 DO - 10.2991/978-2-494069-97-8_82 ID - Wang2023 ER -