Research on the Optimizing Analysis of WarnerMedia’s Industry Value Chain
- DOI
- 10.2991/978-2-494069-97-8_169How to use a DOI?
- Keywords
- Global media; Industrial value chain; WarnerMedia; Media group
- Abstract
Through mergers and acquisitions, Warner Media has gradually formed an industrial value chain with film and television works as the core driving force. However, although WarnerMedia has created countless brilliance, it is still at a disadvantage in the competition with international media groups such as Disney, Amazon, and Comcast. Therefore, this study aims to analyze how to improve WarnerMedia’s industrial value chain and enhance its market competitiveness according to WarnerMedia’s group composition, competitors, and current shortcomings, and how to make use of existing resources and film and television IP to become the industry leader in the future and give optimization suggestions on the industrial value chain. In the research, research methods such as survey method, case analysis, and comparative analysis are mainly used. The industry leader Disney is used as the main case for analysis by investigating the relevant data of film and television works. Then WarnerMedia and its main competitors in different fields are horizontally analyzed. Through comparative analysis, we found various shortcomings of WarnerMedia in the industry value chain. This paper suggested reorganizing the superhero series of movies, using the Chinese mainland market as a breakthrough point, investing more efforts in the streaming media market, and maximize the value of IP through theme parks, etc. This research can enable WarnerMedia’s current services to gain more users and benefits, further improve WarnerMedia’s industrial value chain.
- Copyright
- © 2023 The Author(s)
- Open Access
- Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.
Cite this article
TY - CONF AU - Zeyu Li PY - 2023 DA - 2023/02/13 TI - Research on the Optimizing Analysis of WarnerMedia’s Industry Value Chain BT - Proceedings of the 2022 4th International Conference on Literature, Art and Human Development (ICLAHD 2022) PB - Atlantis Press SP - 1320 EP - 1333 SN - 2352-5398 UR - https://doi.org/10.2991/978-2-494069-97-8_169 DO - 10.2991/978-2-494069-97-8_169 ID - Li2023 ER -