Review on Cross-Cultural Communication and Acceptance of Harry Potter

DOI

10.2991/assehr.k.220706.091How to use a DOI?

Keywords

Harry Potter; Narrative research; Cultural communication

Abstract

Harry Potter is a cultural IP with world influence. It originated from the series of novels by Jacqueline, and was later made into a film and entertainment theme park. The cross-cultural communication and influence of cultural brands is a classic topic in cultural research. Based on the master’s thesis of young Chinese scholars in recent years, this paper summarizes the achievements and characteristics of Harry Potter research, and makes a preliminary summary of the previous research in four topics: narrative research, character image analysis, metaphor element analysis and cross-cultural communication. On the whole, previous studies have basically affirmed the rich and diverse cultural connotation of Harry Potter text, which is very important for Harry Potter to achieve influential dissemination and acceptance all over the world. Of course, multi-media communication in the multimedia era has also played a role in promoting. This paper expects to continue to take Harry Potter as an example to explore the communication and development of cross-cultural brands in the future. At the same time, this paper is also beneficial to the reflection and attention of Harry Potter brand.

Copyright

© 2022 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article distributed under the CC BY-NC 4.0 license.

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TY  - CONF
AU  - Jingyi Wu
PY  - 2022
DA  - 2022/07/14
TI  - Review on Cross-Cultural Communication and Acceptance of Harry Potter
BT  - Proceedings of the 2022 3rd International Conference on Language, Art and Cultural Exchange（ICLACE 2022)
PB  - Atlantis Press
SP  - 481
EP  - 485
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220706.091
DO  - 10.2991/assehr.k.220706.091
ID  - Wu2022
ER  -