Proceedings of the Sixth International Conference on Languages and Arts (ICLA 2017)

The Function and Meaning of Hand-Lettering at Cafés in Padang

Authors
Hendra AFRIWAN, Dini FAISAL, San AHDI
Corresponding Author
Hendra AFRIWAN
Available Online October 2017.
DOI
10.2991/icla-17.2018.24How to use a DOI?
Keywords
function, meaning, hand-lettering, café
Abstract

Nowadays, trend in almost every café in Padang, West Sumatra, Indonesia, use hand lettering in their café interior. This phenomenon spreads from one café to another, whether it is a full hand-lettering interior or a low scale hand-lettering interior. This paper describes those hand-lettering functions and meanings in correlation with café's concept and its costumer. Research methodology for this study is qualitative descriptive with observation and documentation methods. Findings indicate that 1) there are three functions in hand-lettering such as to identify, to inform, and to create emotion; 2) hand-letterings only found in cafes under good governance management.

Copyright
© 2018, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the Sixth International Conference on Languages and Arts (ICLA 2017)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
October 2017
ISBN
978-94-6252-444-6
ISSN
2352-5398
DOI
10.2991/icla-17.2018.24How to use a DOI?
Copyright
© 2018, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Hendra AFRIWAN
AU  - Dini FAISAL
AU  - San AHDI
PY  - 2017/10
DA  - 2017/10
TI  - The Function and Meaning of Hand-Lettering at Cafés in Padang
BT  - Proceedings of the Sixth International Conference on Languages and Arts (ICLA 2017)
PB  - Atlantis Press
SP  - 134
EP  - 138
SN  - 2352-5398
UR  - https://doi.org/10.2991/icla-17.2018.24
DO  - 10.2991/icla-17.2018.24
ID  - AFRIWAN2017/10
ER  -