Women, Entrepreneurs and Online Business (Analysis of Factors that Motivate Entrepreneurial Women Through Online Business)
- Keywords
- Factor Analysis, Motivation; Entrepreneurial Women; Online Business
- Abstract
The development of dynamic science and technology, continues to show progress so rapidly in all aspects of life. Included in business, where businesses relate to human needs that are dynamic. To obtain comfort, convenience and increase pretties in living and living life and modern life, humans always need products that are better quality or new products from the business world. Human needs as consumers, is an endless opportunity for the business world, to continue to try to create new products or different ways of marketing online so as to provide satisfaction to the fulfillment of human needs. With the development of the internet today makes many internet users take advantage of this opportunity as profitable business opportunities such as online businesses. Women are listed as among the most widely used online businesses. This study aims to determine the factors that motivate women entrepreneurship through online business. The population and sample in this study were women workers and women who were not workers (housewives) who were entrepreneurs online. In this study the number of women who are online entrepreneurship is not known with certainty so to calculate the minimum number of samples needed using the Lemeshow formula. Data collection techniques in this study using questionnaires distributed online using google form. So the results show that there are seven factors in motivating women entrepreneurship through online business namely, Experience and Facility Factor, Self Actualization Factor, Reward and Opportunity Factor, Individual Potential Factor, Family Factor, Unemployment Factor.
- Copyright
- © 2019, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Rolland Epafras Fanggidae AU - Ni Putu Nursiani AU - Yohana Febiani Angi PY - 2019/11 DA - 2019/11 TI - Women, Entrepreneurs and Online Business (Analysis of Factors that Motivate Entrepreneurial Women Through Online Business) BT - Proceedings of the 3rd International Conference on Indonesian Social & Political Enquiries (ICISPE 2018) PB - Atlantis Press SP - 199 EP - 203 SN - 2352-5398 UR - https://www.atlantis-press.com/article/125922599 ID - Fanggidae2019/11 ER -