Tourism Destination Image of Bali According to European Tourist

DOI

10.2991/icirad-17.2017.6How to use a DOI?

Keywords

destination image, charm, history, culture, scenery, European tourists

Abstract

This research was conducted in the province of Bali which aims to determine the attraction factors as the main attraction of tourism Bali from perspective of European, and also to determine the factors that predominantly determine European travel to Bali. The research was designed by using research survey that involving 167 European tourists. Exploratory factor analysis techniques are used to analyze a wide range of variables Balinese charm. The main attraction of tourism Bali are (1) the immigrations, security of destinations, and travel agencies, (2) the prices, the accommodations, foods and transportations, (3) the history, culture, and natural beauty. While the most dominant factors in determining European tourists traveled to Bali are immigrations, security destinations, and travel agencies. The study's findings also indicate that the images of Bali tourism are the destination's history, culture, and nature

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - I Gusti Bagus Rai Utama
PY  - 2017/08
DA  - 2017/08
TI  - Tourism Destination Image of Bali According to European Tourist
BT  - Proceedings of the 2nd International Conference on Innovative Research Across Disciplines (ICIRAD 2017)
PB  - Atlantis Press
SP  - 27
EP  - 31
SN  - 2352-5398
UR  - https://doi.org/10.2991/icirad-17.2017.6
DO  - 10.2991/icirad-17.2017.6
ID  - Utama2017/08
ER  -