Proceedings of the International Conference on Innovation in Research (ICIIR 2018) – Section: Economics and Management Science

Dunia Sekar Branding Development through 2D Animation Illustrated Song

Authors
I Made Marthana Yusa
Corresponding Author
I Made Marthana Yusa
Available Online July 2019.
DOI
https://doi.org/10.2991/iciir-18.2019.19How to use a DOI?
Keywords
Dunia Sekar; branding development; 2D animation; illustrated song
Abstract
This research is a continuation of the author's previous research which is designing children's story book entitled Dunia Sekar as a medium of Hinduism values literacy. The focus of this research is on brand development as part of marketing strategy, instilling traits of character and conveying Hinduism values. The concept model of the development of the Dunia Sekar brand is to realize the synergy of the trinity of the entertainment industry that includes the print(book/comic)-animation-game products of commonly developed countries like Japan and the United States. From the results of the preliminary evaluation found that the illustrated song of Dunia Sekar in 2D animation format can be used as an animated intro series that can be realized in the next stage of research. The 2D animated form is more suitable than 3D animation to maintain the brand or visual image of the characters that appear on the children story book in a 2 dimensional drawing style. There are several visual aspects that need to be improved in order to enhance the appearance of the video clips such as the consistency of Sekar character display, featuring Sekar parent with full view, and the enhancement of background image detail.
Open Access
This is an open access article distributed under the CC BY-NC license.

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TY  - CONF
AU  - I Made Marthana Yusa
PY  - 2019/07
DA  - 2019/07
TI  - Dunia Sekar Branding Development through 2D Animation Illustrated Song
BT  - International Conference on Innovation in Research (ICIIR 2018) – Section: Economics and Management Science
PB  - Atlantis Press
SP  - 94
EP  - 99
SN  - 2352-5428
UR  - https://doi.org/10.2991/iciir-18.2019.19
DO  - https://doi.org/10.2991/iciir-18.2019.19
ID  - Yusa2019/07
ER  -